One of the most widely promoted and eagerly anticipated classic car auctions ever staged on these shores, there was never any doubt that the Brightwells/Jaguar Land Rover Affordable Classics Sale was going to be quite an event.
A unique combination of 100 ‘everyman’ classic cars, 150 rare and fascinating pedal cars, 15 remote control model aircraft plus a smattering of boats, caravans and campervans, all amassed by one collector over many years and all to be offered at no reserve, it added up to a ‘once-in-a-lifetime’ buying opportunity that garnered headlines across the globe. The Brightwells website alone attracted over 178,000 visitors in the two weeks prior to the sale, while external news sources and social media websites helped spread the story far and wide, coverage of the event even making it onto Russian websites.
Come sale day itself and well over 2,000 people descended on the historic surroundings of Bicester Heritage to bid in person, while internet and phone bidders also took part from over a dozen countries including Austria, Australia, Belgium, France, Republic of Ireland, Germany, Hong Kong, Luxembourg, Netherlands, Slovakia, Switzerland and America. Thanks to months of careful planning the whole operation ran like clockwork, and by the end of a marathon seven-hour selling session on a bright and chilly March afternoon, every single lot had successfully changed hands to give a 100% sell through rate.
“We were absolutely delighted to be asked by Jaguar Land Rover to offer this tremendous collection of quirky collectables, and with the huge turn-out on the day and the excellent results achieved,” said Matthew Parkin, head of Classic and Vintage Sales at Brightwells.
It’s a busy time for Brightwells as they prepare for their next Bicester sale on 11th April, which includes yet more interesting and desirable machinery, on two, three and four wheels. Visit www.Brightwells.com/classic-motoring for more details.