Haymarket – owner of iconic motoring brands including Autocar, What Car? and PistonHeads – already reaches over nine million highly engaged petrolheads every month with its trusted and valued car content. Haymarket’s Classic & Sports Car brand covers everything from mainstream favourites to one-offs, prototypes and great racers from around the world. And The Classic & Sports Car Show made its debut at London’s Alexandra Palace in 2015, showcasing over £30m of rare classic cars under one roof.
The partnership announced today will see the creation of a major new headline event in the motor enthusiasts’ calendar, building on the success of Flywheel (which has just celebrated its third year) and hosted in Oxfordshire by Bicester Heritage – the national centre for historic motoring enterprise. Haymarket will partner with Bicester Heritage and Flywheel – produced by Historic Promotions – to develop this exciting new event.
The Classic & Sports Car Show in association with Flywheel will take place in June 2018 and is set to become a major new must-visit historic motoring event for serious collectors, like-minded enthusiasts and all the family.
Haymarket CEO Kevin Costello says: “This partnership has real horsepower. Our track record in motoring media means we reach millions of petrolheads every month. Bicester Heritage has the ideal historic setting and Historic Promotions have built something unique with their wings and wheels experience, Flywheel. Together we will create an event that will come to define the popular heritage motoring experience.”
Bicester Heritage Managing Director Daniel Geoghegan says: “Bicester Heritage is about the future of the past and has at its heart a vision to secure a robust and dynamic future for historic motoring for everyone who enjoys historic vehicles. Partnering with Haymarket – and building on our established relationship with Historic Promotions through Flywheel – provides a wonderful platform for us to create a new way to bring thousands of enthusiasts together in the enjoyment of historic vehicles.”
Historic Promotions Commercial Director Richard Grafton adds: “We specialise in understanding the way to create and blend content together from the classic motoring, motorsport, aviation and military sectors, making live experiences which deliver as much to specialist collectors as they do to excited families. We’re really looking forward to working with Haymarket and Bicester Heritage to develop this exciting event combining two great brands in one superlative location for the perfect weekend!”
As well as Classic & Sports Car, the event will be supported by Autocar – the world’s first and most respected magazine media car brand – and PistonHeads – the UK’s biggest online motoring community.