Hagerty is best known as a classic vehicle insurer, but with a 600,000-member strong Drivers Club, a magazine with 1.9m readers, more than 1m monthly unique users visiting its media site and 1.6m subscribers on YouTube, it is one of the world’s largest automotive lifestyle brands.
As Hagerty strengthens its global offering to the motoring enthusiast, Bicester Heritage and Hagerty UK announce a further exclusive partnership to launch Scramblers, a new membership club born from the success of the Scramble events.
Bicester Heritage started a revolution in historic vehicle ownership in the UK, creating the UK’s centre of historic motoring excellence across our beautiful our former WW2 RAF Bomber Training Station. Our Scramble events attract tens of thousands of automotive enthusiasts every year, from around the world.
Hagerty exists to save driving for future generations, with every element of the business designed to appeal to those who love cars and car culture. Constantly looking for ways to add value to its clients, Hagerty partners with premier automotive organisations and events to deliver engaging media and content as well as special access and experiences. Scramblers aligns perfectly with this ethos.
As a launch partner Hagerty branding will be seen throughout the Scramblers website, at our monthly member meets and via selected digital promotions across Scramblers editorial and content platforms.
Speaking of the partnership Lee Mathewson, Managing Director for Hagerty UK, said “Hagerty is an automotive brandwhich inspires the classic car community to use their vehicles and share the joy of the hobby far and wide. We areconstantly looking for ways to add value to our clients. and this latest partnership with Scramblers delivers on that while perfectly aligning with our existing Scramble sponsorship.”
Philip White, Senior Brand and Marketing Manager for Bicester Motion, said “Our new Membership provides classic car owners with the chance to immerse themselves in the action at Bicester Heritage, continuing the magic of our acclaimed Scramble events at our new monthly member ‘Assemblies’. Joining forces with Hagerty to redoubles our efforts to encourage regular classic car use and to be the beating heart of this great industry, welcoming enthusiasts from far and wide to Bicester Heritage.”
To find our more about Scramblers and to become a member, click here.