The Morgan Motor Company is to become the latest resident at Bicester Heritage with the opening of an experiential hub at the former RAF Bicester site. The beautifully restored Power House building is situated on the original Bicester Heritage development and will be occupied by the Malvern firm to offer a range of driving experiences for customers and enthusiasts.

A dedicated fleet of ‘Bicester’ specification Morgan models, finished in a striking Safari Yellow, have been built for driving experiences that will run from Morgan’s base at Bicester Heritage. Morgan’s current Bicester fleet includes the Plus Four and Plus Six, with a 3 Wheeler also being available in 2021.

In addition to Morgan driving experiences – which will be run on both road and track by performance driving coaches – Morgan’s aim for the appropriately titled ‘Morgan Experience Bicester’, is that it will provide visitors with the ideal destination to experience the Morgan brand. Whether those visitors are part of the Morgan community already, or new to the world of Morgan, the Bicester Heritage base will be ideally located for access by UK and overseas visitors and will work in partnership with the Morgan factory in Malvern, Worcestershire.

‘Morgan Experience Bicester’, will be the first company-operated premises outside of Malvern in the company’s 111-year history. The announcement of the new premises coincides with major works to Morgan’s existing visitor facilities at their historic factory – which have been completely repurposed during 2020 – and are due for completion in January 2021.