The collaboration will mean the revered sports-car maker will be present at Bicester Heritage events throughout the year, alongside a variety of other exciting projects.
Like Bicester Motion, which will break ground on the Innovation Quarter in spring 2024, Alpine Cars is on the cusp of an important 12 months. The marque returns to the top class at Le Mans in June with its own car, and the new electric hot hatch, the A290, is expected later in the year.
Daniel Geoghegan, CEO of Bicester Motion, said, “The partnership with Alpine Cars is a perfect way to start 2024, and we are excited by both the product, and excellence, that it stands for. Since Alpine Cars’ return in 2018, we have only heard praise of the highest order from all corners of the automotive world.
“With Alpine Cars’ focus on driving culture, and successes in challenging the status quo, we have long believed in the synergistic fit for both Bicester Motion and, indeed, Heritage.
“We look forward to supporting Alpine Cars throughout 2024, where it finds a natural home at Bicester."
Nic Burnside, MD of Alpine Cars UK, added, “It’s a huge year for Alpine as we grow our line-up of road and competition cars, and Bicester Motion is the perfect place for us to showcase our brand to an appreciative and knowledgeable audience.
“The Scrambles are well-established in the must-attend calendar for any automotive fans, and I’m delighted that Alpine will be at the heart of all of them.”